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Register Now GLOBAL DATA QUALITY GDQ is comprised of nine organizations working together to combat ongoing and emerging risks to data quality. MEMBERSHIP BENEFITS IA protects & creates demand for the Insights and Analytics industry by promoting the role of insights in driving business impact. Learn More The Research Buyer’s Choice for Finding Trusted Partners Learn More Membership Join Now Advocacy Be Informed Events Learn & Connect Industry Reports Learn More Why Members Continue to be a Part of our Growing Insights Community The advocacy initiatives IA provides and the opportunities for additional learning for our team are critical. We attend webinars whenever possible and come away with information that helps us move forward. We are glad we came back to our IA membership. Jack Semler CEO Readex Research My membership with IA is one of the single most valuable memberships I hold as a corporate researcher today. The learning and collaboration opportunities are endless. Most important, as an inaugural member of the IDEA Council, the IA shows no signs of DEI fatigue, we are in it for the long haul and I’ll be there as long as these phenomenal pioneers in this space will have me! Dr. Tchicaya Ellis Robertson Senior Principal Tribe Insights We consider IA the best source of information for the market research community. Through its federal advocacy work, it provides members with critical information on the regulations impacting our industry. It was also instrumental in helping our company become certified to the ISO 20252 international quality standard, as well as the Privacy Shield Program for compliance with privacy laws that use the GDPR framework. Jorge Restrepo President & CEO EurekaFacts, LLC OUR MEMBERS View all members Our Members View all members Latest Articles Can ChatGPT Answer Conjoint Analysis Questions to Replace Real Respondents? Administrator 5/10/2024 If it can, would such answers be representative of real consumer preferences? Let’s find out... Tracking The Future: Maximizing tracker studies for tomorrow’s consumer Administrator 5/9/2024 In order to make tracker studies work harder for us, and give us faster insights, we need to be flexible enough to pivot to better ways of doing things. One Way to Improve Survey Quality in the U.S.: Properly Valuing Participants Administrator 5/3/2024 New research provides insight into incentives and how changes may impact participation rates and response quality. Page 1 of 68 First Previous [1] 2 3 4 5 Next Last View all articles IA protects and creates demand for our evolving industry by promoting the indisputable role of insights in driving business impact. 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